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Business & Tech

Iavarone Brothers Celebrates by Giving Back to Shoppers

A weeklong sale showed the store's appreciation for their loyal customer base.

When Pasquale Iavarone migrated to Brooklyn from his hometown in Italy, the passion and perseverance he brought with him built all the necessary foundations for a successful business. For nearly a century, four generations of the Iavarone family have provided families all over New York with the finest prime meat and European foods.

After sprouting through New York City, Iavarone Brothers opened their doors to Long Island including a store in Wantagh. This past Saturday marked the 20-year anniversary of the company's New Hyde Park store. To celebrate, all Long Island locations hosted a customer appreciation day along with weeklong sales.

"The community has embraced us just as much as we have embraced it," said Christopher Iavarone, Vice President of Operations at Iavarone Brothers. "Our loyal customers are the livelihood of our business."

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In 2004, Iavarone Brothers expanded to the Wantagh community, opening the company's largest location to date inside the Cherrywood Shopping Center.

"Wantagh has contributed to who we are today," Iavarone told Patch. "Approximately 25 part-time employees are Wantagh High School students. We look to hire eager teens from the town to return the support they have given us."

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Levittown resident Marianne Meyer has shopped at Iavarone Brothers since the store first opened in Wantagh and claims the consistency and quality is what keeps her coming back.

"I shop at Iavarone Brothers mainly for their prepared foods so I don't have to cook as much," she said. "They make the best boneless chicken cacciatore."

On top of their prepared foods, Iavarone Brothers offers shoppers a large selection of prime meat, fresh seafood and farm fresh quality produce that is delivered daily. According to Iavarone, the company takes great pride in bringing high quality fare into their customers' kitchens.

"My Italian family believes that the center of the home revolves around the kitchen, the meals and the times spent there with family," he said. "Our customers can bring Iavarone Brothers meals and products into their homes and serve it with their loved ones."

The chain currently operates four markets in Wantagh, New Hyde Park, Woodbury and Maspeth, Queens. The Woodbury location will be expanding this summer.

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